Direct Message is a dynamic visual content creation company with a passion for storytelling, branding, and results-driven marketing. Founded in 2021 by media veteran Reynier van Rooyen, the company blends creative media expertise with strategic business thinking. What makes Direct Message different is its holistic approach. Instead of focusing only on marketing, we look at a business as a complete system. This allows us to support clients not only with powerful visual content and brand messaging, but also with broader business solutions such as accounting insight, business analysis, operational procedures, and strategic development approach. Instead of focusing only on marketing, we look at a business as a complete system.
Reynier van Rooyen
Founder
Reynier is the founder and creative force behind Direct Message. With more than 17 years of experience in media, video production, and digital storytelling, he specialises in helping brands communicate their message in a powerful and authentic way.
His background in broadcast television, corporate media, and marketing allows him to combine creative storytelling with strategic thinking, creating visual content that connects with the right audience and strengthens brands.
Francette van Rooyen
Business Analyst & Accounting Specialist
Francette believes strong businesses are built on clear systems, sound financial foundations, and meaningful relationships. With more than 25 years of experience in the financial industry, she specialises in business processes, operational analysis, and policies and procedures. Her background in Psychology and Accounting gives her a unique understanding of both business numbers and people. She also has experience in self-catering accommodation and is a registered full status real estate agent. She is passionate about helping businesses become structured, efficient, and trusted.
Willie Grobler
Graphic Designer & Marketing Specialist
Willie is the in-house artist at Direct Message and the creative mind behind many of the visual elements that bring campaigns to life. With a strong passion for art and design, he specialises in graphic design, visual branding, and set design that strengthen a brand’s identity.
His creative eye and understanding of social media help translate ideas into striking visuals that connect with audiences and elevate brand presence.
Elmica Terblanche
Photographer & Holiday Accommodation Specialist
Elmica is a hospitality professional with 16 years of experience across hotels, lodges, B&Bs, and self-catering accommodation. She brings a deep understanding of both the guest experience and the property side of the industry as a full-status real estate agent.
Through Direct Message, Elmica combines her hospitality expertise, people-focused approach, and growing passion for photography to showcase properties and experiences in a warm, authentic, and inviting way.
